And I'm going to talk about what I regard as one of the most successful rebrandings in modern history. That of libertarianism.
Now, from what I've seen, libertarians mostly seem to be against any form of social power. They especially hate governments, which they frequently conflate as 'socialism'. They're not fond of corporations or any other sort of group dynamic. "I do what I want, when I want and no one can say otherwise" seems to be the thrust of libertarians.
So, to me, they sound a lot like anarchists.
But, let's face it, anarchism has a bad rep. An anarchist isn't thought well of by most people. Organizations really don't like anarchists as anarchy is a danger to their power.
So, libertarianism was born.
By separating themselves from anarchy, the libertarians lost that negative cachet attached to anarchy.
Most importantly by using the word liberty in their label the libertarians automatically place any dissent from their views firmly on the side of evil. To oppose them is to oppose the very concept of liberty, freedom.
I don't care much for their philosophy whether it's called anarchy or libertarianism. Either promises a vicious world where only the nastiest sort of people can thrive, or even survive.
But the rebranding was a brilliant move.
My $0.02. Carry on.
Monday, August 11, 2008
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